Children Read for Story, Not the Author

Children are wonderful because they are completely independent readers. A child would not read a book because it was written by a "great writer" —a man with great authority. The fact that Shakespeare has written it will not impress a child‑the child will look over the story by himself and see if he likes it or not. You cannot impress a child by criticism. You cannot say, "This is a wonderful book because such and such critic has said it's wonderful." A child doesn't care about the critics, because the child himself is a critic. A child will not read a book because it was advertised in a very big way. He is actually a more independent reader than the adult, who is impressed by authorities, criticism, and big advertisements in the New York Times or on television. It's harder to fool children than to fool adults when it comes to literature.

from Conversations with Isaac Bashevis Singer