Sunday, July 03, 2005

The Death of Long Articles

There is little evidence to suggest increased television viewership is killing off reading. When asked by Harris to describe their top leisure-time activities, Americans still regularly put reading at the top of the list (28 percent of those polled in 2001), outscoring even the boob tube (20 percent). Nor has increased television viewing sapped the time we spend reading, according to time-diary studies. While the average time spent reading a newspaper declined dramatically between 1965 and 1995, "all other reading, including books and magazines, is increasing," reports John P. Robinson, a professor at Maryland, who authored the study.

Long narratives, in the form of books, remain popular with young people. A separate 1999 Gallup poll found book readership rates essentially unchanged over the previous two decades. Fifty-six percent of eighteen- to twenty-nine-year-olds read six or more books a year, compared to 62 percent of those ages fifty to sixty-four. Of adolescents ages twelve to eighteen, 56 percent reported reading ten or more books in the year, according to another poll by the National Education Association in 2001. Polls by the Pew Center for the People and the Press have come to similar conclusions. Young people read books and magazines at roughly the same rates as older Americans, though men in this category tend to lag behind women.

Rolling Stone traded its rock roots for bubble-gum pop just to keep its mass-market share, with four Britney Spears covers in the last three years. The new Rolling Stone seeks to solve that problem in another way, by increasing the number of stories it runs while decreasing their length, a tactic that more closely resembles the Internet than a book. This tactic, pioneered by Blender, offers more to a wider spectrum of readers, with 100 or 200 album reviews in each issue. In place of a long narrative, the readers create their own story as they pick and choose their way through the magazine. "It's not about your narrative," says Black. "It's about me."

Editors have been forced to design their magazines for an indifferent reader, according to Michael Wolff, media columnist for New York. "We've shoved magazines down the throats of people," Wolff said. "They flip through magazines because they don't really want them."

From "Does Size Matter?"
BY MICHAEL SCHERER
Columbia Journalism Review
October 2002

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